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I'm a Successful Global Marketing Leader, an Award-Winning Marketing Director, and a Brand Manager for Some of the Fastest Growing CPG Product-Lines in the World

Over the last 20 years I've dedicated myself to the art and science of audience attraction while using data-driven digital marketing to help build and scale up some of the largest brands in the world.

I've Been Featured as a Marketing Expert On:

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Known For:

Building Marketing Campaigns that Boost Awareness, Customer Acquisition, and Sales Growth For Some of the World's Top Brands

I have 15+ years of experience helping more than 100+ different brands use full-stack digital marketing to build brand awareness, engage multiple audience verticals, and grow both online and offline sales while leading multi-touch attribution so that each brand can measure their ROI while also understanding where it’s coming from in order to do more of what works.

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These Are:

The Top 10 Reasons Brands
Choose to Work With Me

01

They're looking to start selling direct to consumer and need a new marketing approach 

03

They're disappointed with the results their agency is delivering

05

They're now stuck struggling to hit high-growth revenue target

07

LTV sounds like an important milestone but they don't know how to measure it

09

Meanwhile, AI sounds cool, but they're unsure how to apply AI without wasting money

02

But to make their marketing work, they need a measurable way to connect sales to marketing

04

They got burnt by the last "expert" they brought in to fix things

06

Their team can't agree on what's the best metric to measure CAC, ROAS, MER, or ROI 

08

Their competition seems to be running laps around them while they're figuring out the basics

10

Bottom line: They need marketing that deliver

What I Do:

Provide these Services to Turn Any CPG Brands Into a Direct to Consumer Success Story

Step 1: 

Brand  
Strategy

  • Market Planning

  • Audience Analysis

  • Marketing Strategy

  • Brand Positioning

  • Content Strategy

  • Product Messaging 

  • Pricing Strategy

  • Financial Budgeting

  • Promotional Strategy

  • Media Planning

  • KPI Forecasting 

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Step 4:

Paid
Advertising

  • Media Planning

  • PPC / Paid Search (Google)

  • Paid Social (Meta, TikTok, Pinterest, YouTube)

  • Multi-Channel Ad Account Structuring

  • Pixel Set-Up & Event Mapping

  • Conversion API Programming

  • Cross-Channel Data Stream Configurations

  • Campaign Architecture Set-Up

  • Automated Rule Development

  • Omni-Channel Media Buying

  • Budget Management

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Step 2: 

Website 
Development

  • E-Commerce Strategy

  • Project Management

  • Task Prioritization

  • Optimized UX/UI Design

  • SEO Implementation (SEO)

  • Digital Merchandising

  • Inventory Management

  • Compliance Management

  • Google Analytics / GA4

  • Conversion Rate Optimization (CRO)

  • P&L Reporting

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Step 5:

Lifecycle
Management

  • Customer Journey Mapping

  • CRM Strategy & Execution

  • Marketing Automation Tool Set-Up

  • Customer Acquisition Portal Configurations

  • Retention Strategy Implementation 

  • Loyalty Campaign Execution

  • Abandon Cart Flow Configurations 

  • Abandon Checkout Deployments 

  • Newsletter Creation & Distributions ​

  • A/B Testing and Experimentation

  • Compliance Management (GDPR & DMARC)

​

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Step 3: 

Social Media 
Marketing

  • Channel Management

  • Content Strategy

  • Social Media Copywriting

  • Image & Video Creation

  • Monthly Content Calendars

  • Scheduling & Posting 

  • Community Management 

  • Influencer Relations Management

  • Social Commerce Management

  • Social Listening Set-Up 

  • Social Media Analytics  

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Step 6:

Performance
Analytics

  • Marketing Mix Modeling (MMM)

  • Matched Panel Analysis (MPA)

  • Multi-Touch Attribution Modeling (MTA)

  • Media Efficiency (CPM, CPC, CPA) 

  • Engagement Quality (Eng Rate, CTR)

  • Conversion Performance (ATC, CVR) 

  • Customer Economics (CAC, AOV, LTV)

  • Revenue Growth (Gross Sales, Net Sales)

  • Brand Impact (SOV)

  • Effectiveness (ROAS, Lift%, Contributions)

  • Blended Performance (NTB, MER, ROI)

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The Results:

I've Generated for Clients Billions in Measurable Revenue from Digital Advertising

My specialty involves having the ability to merge data-driven insights with ad creative to create a multi-step customer journey that uses automated rules to grow customer acquisition and increase sales while saving on costs.​

I'm Also:

The Winner of Multiple Marketing Awards for Excellence in Digital Marketing 

In my career I've been a part of leading some of the most dynamic teams in advertising. As a result, we have built some of the most memorable campaigns the industry has ever seen and brought to life new solutions that have changed marketing and advertising as we know it today.

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You Can:

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Read my Blog

Unlike most marketers, I have a background in Data Management and because of this I write weekly about how to become a better marketer in today's machine learning, AI driven world.

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Listen to my Podcast

In addition to my blog, I also host a podcast that's available on Spotify called, "How the Ads Work". There I and other growth marketers share our best practices for growing online. 

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Work with Me

After 15+ years working with both Fortune 500s and startups, I know how to make marketing work. So, whether the budget is big or scrappy, i can take just about anything to the next level. 

And Here Is:

My Story 

Hi, I'm Ryan Aynz. For over 15+ years I've made a name for myself as a Global Marketing Leader. This is partly for my experience building multiple Digital Agencies across the globe and partly for my work as a Marketing Director - where I've led Brand Management for some of the fastest growing CPG product lines in the world.

​

Because of this, I have an extensive amount of both execution experience and machine learning technology knowledge - which today we now call AI. This means I'm able to manually execute across web, social, paid media, email - and also do so while consolidating resources, maximizing cost efficiency, and then manually finding ways to scale brand revenue without having to sacrifice any margins in the process.

As a result, I've been personally featured in AdWeek, Entrepreneur Magazine, and several times on nationally syndicated television for my ability to find new and innovative ways to leverage data analytics within my digital marketing campaigns in order to drive global brand growth across international markets-  all the way from New York City to Tokyo, Japan.

 

So, whether it's leading teams, executing campaigns, or just having fun hosting marketing podcasts - I can assure you that your growth is always my goal. 

​

And if that's the kind of experience and attitude that you want on your team, then connect with me today and let me be your guide to getting the marketing growth that you've been searching for.

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